How to Integrate Facebook Analytics App to your KartRocket Store
•Facebook Analytics application tracks your Facebook Ads clicks and conversion on any webpage.
•Conversion Tracking allows you to measure the return on investment of your Facebook Ads and automatically optimize your Ads for success. By placing the Conversion pixel on all of the key pages of your website, such as checkouts page, adds to cart page, or registrations page you’ll be able to know how many people convert on your advertising message and which Facebook Ad drove the conversion.
•Conversion Tracking also helps businesses leverage optimized cost per impressions (oCPM) to show ads to people who are more likely to convert at the most efficient bid possible.
How it Works
•If you want to track the conversions that happen on your website as a result of ads that you're running on Facebook, you must first create a Conversion pixel to place on your website.
•For example, if you want to understand how many checkouts your Facebook ads are driving, you would put the Conversion pixel on the checkout confirmation page that people see after completing a checkout. Whenever a person loads that page, the Conversion pixel tells Facebook that the conversion event has occurred. Facebook then matches that conversion event against the set of people who have viewed or clicked on your ads on Facebook. If you choose to provide a Conversion value with your Conversion pixel Facebook can even calculate a return on investment for your ad spend. Later you can optimize your ads using oCPM to automatically show your ads to people most likely to make conversions.
STEPS TO INTEGRATE WITH YOUR STORE
1.Go to https://www.facebook.com/about/ads/.Login with your email ID and Password. Refer the below screenshot for reference
2.Click on’ Conversion Tracking’ on the extreme left hand side. See below screenshot for reference
3.Click on green ‘Create Pixel’ button on the extreme right hand side. The below page will pop up. Select the ‘type of action’ which you want to measure and give a name to our pixel and then click on ‘create pixel’ button
4.Below is the Pixel code. Copy the Track 6022764121141 (which is the Facebook pixel ID)
5.log in with the username and password details and your dashboard would open. See Below for reference.
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6.Click on Apps on the extreme left hand side
7.Go to the search bar on the top right side and search for ‘Facebook Analytics’ application
8.Scroll down to reach ‘Facebook Analytics’ Application and click on the green ‘install’ button to install the app
9.The app gets installed and the install button will change to a ‘settings’ button
10.Click on the ‘settings ‘ button. Add the Facebook Pixel ID (6022764121141). Refer step no 4 for pixel ID
11. You will get a Success Notification. See below
